So, you’ve decided to write the copy for your website. Your industry is specialized, you have a unique perspective you want to share or you’re trying to keep your costs down. We will absolutely support you in that decision but before you get started writing grandiose paragraphs, remember that Writing for Websites is likely different from anything you’ve done before, so here are some guidelines to get you started and keep you on track:
- Be direct, simple and concise
- Use bullet ...