Musings

Writing Your Own Web Copy

So, you’ve decided to write the copy for your website. Your industry is specialized, you have a unique perspective you want to share or you’re trying to keep your costs down. We will absolutely support you in that decision but before you get started writing grandiose paragraphs, remember that Writing for Websites is likely different from anything you’ve done before, so here are some guidelines to get you started and keep you on track:

  • Be direct, simple and concise
  • Use bullet points when you can
  • Keep paragraphs short when you can’t bullet
  • Plan to use linked pages and/or blogs/articles for concepts that you want to explain more in-depth

Other concepts you might want to keep in mind:

  • Avoid colloquialisms, metaphors, similes and foreign phrases
  • Generally use smaller, simpler words
  • Eliminate unnecessary words
  • Use active words, as opposed to passive ones

Even though you’ve chosen to write your own content, we’ll still be here to help with grammar, syntax, suggestions and general recommendations, as needed, to make sure that your content is as awesome and eye-catching as possible. Send us your drafts to review or call anytime with questions about how to make your content web friendly!

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About the Author:

Christina has been a freelance consultant and trainer since 2010 and enjoys helping her client's grow and improve their businesses. When she's not working, she enjoys motorcycling with her husband through the Washington countryside, cooking and keeping the yard from turning into a jungle.
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